Trust

• Google places a lot of trust, in trusted sites


• Trusted sites can get away with a lot more


• Trusted sites are generally careful who they link to


• Trusted sites (I think) can pass trust to other sites


• Trusted sites can inject content on many topics almost directly into Google SERPS


• Trusted sites seem still susceptible to on page filters and penalties


• An aim of SEO is to get a site trusted!